Ethical Analysis Of Pepsico Samples for Students †MyAssignmenthelp.co

Question: Discuss about the Ethical Analysis Of Pepsico. Answer: PepsiCo is a recognized conglomerate that has been in existence since the 19th century. Headquarters of PepsiCo is still located in New York City. Over the years, PepsiCo has become a well-known brand by selling its beverage and snack products. It also took over various companies and made their brand name strong. PepsiCo has spread all over the developed and developing companies in years. PepsiCo was given the tag as one of the worlds most ethical companies. This is because the company has been satisfying the requirements and demands of the consumers (Thompson, Strickland Gamble 2007). PepsiCo has been consistent in ethical terms with both the manufacturers and customers. Manufacturers had developed new flavors of snacks to attract the interest of indulgent snackers and their regular customers. PepsiCo has been loyal to its consumers by innovating new products and fulfilling their needs throughout (Rothaermel, 2015).In the developed countries, PepsiCo made modest modifications. To m aintain the brand name, regular customers and attract new ones, PepsiCo also introduced healthy products. It started using healthy oils and ingredients while processing chips to satisfy the demands of health conscious consumers in the United States. Developing health and wellness products were the key initiatives of their business strategic movement. Acting ethically all these years, made them survive in the food industry along with its other competitors (Hoffman, Corbett, Joglekar Wells, (2014). PepsiCo has also delivered sustainable financial performance through the business of ethical practices. Different consumers have different requirements in the field food and beverages. Therefore, PepsiCo has maintained its ethical values. The corporate strategy of PepsiCo had diversified the company into all the possible products. Products being sweet and salty snack, ready to eat food, cereals, carbonated soft drinks, mineral water, coffee and juices. Through these products, PepsiCo has m aintained close relationships with the distribution allies, international manufacturers and expansion. The company was determined in selling high quality product and worked hard on product reformulation. Such efforts created opportunities of growth from the business sectors and public interest. There was this period when the price of the products were constant but the quantity reduced. PepsiCo was being unethical with their customers and investors However; there was another ethical crisis in the department of the beverage products. It was observed that consumption of water was increasing in carbonated drinks (Muller, 2015). The growth and the financial structure lowered at that time. This incident affected the sales position of PepsiCo. Nevertheless, PepsiCo gained back its position in the market with the help of its loyal customers and innovative products. The popularity of the brand was constant despite such unethical occurrences and competition in the market. PepsiCo was the larg est seller of liquid refreshments in the United States. PepsiCo has operated 50 snack food manufacturing and processing plants. Therefore, PepsiCo the well-known brand has mostly been ethical with their consumers, manufacturers and investors. The diversification strategy helped in the growth of PepsiCo. Being ethical will always be beneficial for PepsiCo to remain strong in the business industry. References: Hoffman, A. J., Corbett, C. J., Joglekar, N., Wells, P. (2014). Industrial ecology as a source of competitive advantage.Journal of Industrial Ecology,18(5), 597-602. Muller, M. (2015). The'Nexus' As a Step Back towards a More Coherent Water Resource Management Paradigm.Water Alternatives,8(1). Rothaermel, F. T. (2015).Strategic management. McGraw-Hill Education. Thompson, A. A., Strickland, A. J., Gamble, J. E. (2007). Crafting and executing strategy.The quest for competitive advantage. Concepts and cases. 15th edition, New York, NY.